Demographic segmentation of a fan base helps organisations target its consumers more accurately. The Shelf typically publishes an annual stats post on the Super Bowl (like this one on Super Bowl stats and this one on Super Bowl marketing strategy) because by and large NFL games are the MOST watched and MOST attended of all the professional sports. This actually goes a long way toward explaining why companies invest so much money in advertising during large national sporting events like the Super Bowl or the World Series. This outreach is showing results. It’s not unheard of for us to talk about sports. So, we put together some stats about sports viewership, fan demographics, and sports fan behaviors that will help brands better target their marketing efforts this summer. Like most fans of professional sports, the NBA fans are typically middle income - average household income for an NBA fan is $96k a year. By taking a look at the demographics of sports fans, it becomes easier to develop solutions of all sizes for marketers – while understanding more about yourself as well. ", How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness, 100 Powerful Gratitude Affirmations to Fill You with Joy, Keirsey Temperaments Explained: Artisan vs Guardian vs Idealist vs Rational, 101 Positive Affirmations for Work and Career Success. Quick & Dirty Tips for Using Images for Email Marketing and Social Media, The Shelf, 68 Jay Street, Brooklyn, NY, 11201, United States, Fully-Managed Influencer Marketing Campaigns, Self-Serve Influencer Marketing Platform (SaaS), connecting a brand’s message to a favorable experience or memory. I want to volunteer. The NFL is in a similar situation - the average game viewer is 47 years old and fans of professional hockey are also about 50 years old, according to MarketWatch. Sports betting should be legalized with strong consumer protections. Across verticals, they spend more than your average sports fan. But about halfway in, my attention turned to the fan base because there were some really unexpected differences between the fan bases of different professional sports. In a bid to understand the type of fan engagement that exists within the sport, and to define strategies for future growth, Formula 1 research teams surveyed 14,000 fans in seven key markets. Women in sports. Instagram is the most popular … In terms of demographics, MLB has one of the oldest fan bases (up there with golf). (Plus, the brands marketing to Super Bowl fans are as much a part of the fanfare as the actual game itself.). If you took a straw poll to determine an image of the typical esports fan, you’d likely come back with a male between 16 and 25 based in North America or South Korea. Forty-three percent of MLS fans are women, and 59 percent of professional soccer fans are under the age of 45. Esports viewership is common among younger and male demographics. An additional seven teams ranked in the top three in prime time. Let’s consider a non-NFL example to illustrate the point. Both teams play in the same city so there is little difference in market related factors. Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. Of course, there are striking similarities. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. (212) 655-9879, Tagged: sports marketing, sporting events, super bowl, demographics, Marketing to Sports Fans: Viewership & Demographics [Infographic], How to Set Goals (Real Ones) for Your Influencer Marketing Campaigns, ROI Expectations + How to Plan for Your First Campaign. The year 2019 marks a major milestone for the global esports market, which will for the first time exceed the billion-dollar revenue mark. Currently, 19% of Americans aged 18+ participate in sports betting. Here The Drum charts some of the biggest trends in sports marketing for 2019 that brands should be aware of when entering, or developing their work, in the space. Only the NBA has more African-American/Black sports fans than White/Caucasian sports fans as regular viewers. I looked at each sport’s viewership stats, fun facts, ad revenue… that sort of thing. In addition to the league’s existing deal with ESPN, 40 live primetime and weekend games will be televised by CBS Sports during the 2019 season, a collaboration that has successfully made the league more visible to fans around the world. Our latest research shows r ugby fans are largely made up millennials, are very digitally-engaged, and are likely to participate in sports themselves. Professional baseball is next (56 percent), followed by college football (53 percent), figure skating (50 percent), and college basketball (47 percent). So, I want to dig down into some numbers because aside from things like age and income, there are some interesting variances between fans of professional football, baseball, soccer, hockey, and basketball that may help marketers drive engagement and sales by crafting more targeted campaigns. Consequently enhancing retention … Find out the 2018-2019 attendance numbers for every NBA team. You’re not alone. How might an analyst value similar deals (naming rights, sponsorships, etc…) related to the Clippers and Lakers. Contact Us. The NFL is in a similar situation - the average game viewer is 47 years old and fans of professional hockey are also about 50 years old, according to MarketWatch. In fact, revenues will reach an impressive $1.1 billion in 2019, a year-on-year growth of +26.7%. Sports fans represent a SIGNIFICANT portion of the U.S. population. It claims 2019 will be a “tipping point" for sports revenue growth as organizations embrace technology to attract audiences and create more immersive fan experiences. It is not only pay-TV that is facing a demographic cliff for 16-19 year olds, but also sports in general, with 16-19 year olds (the future of sports fans) under indexing for all sports video consumption. 7% of the global online population say they take an active interest in rugby. And Sunday night baseball. Of the five major sports I reviewed, professional hockey has the largest distribution of Millennials behind the MLS. The graph presents data on the level of interest in sports in the United States as of October 2020, by age group. And because of this sports are inextricably tied to our emotions. Sports.fr - Toute l'actualité sportive : football, basket, nba, rugby, tennis... Mercato. Between 2016 and 2017, Americans spent $56 billion on sporting events (including tickets, travel, food, drinks) and another $33 billion on athletic equipment. Player health and safety should be a concern for fans. March 18th, USA Today Tweeted a “snapshot” of the demographics of baseball fans highlighting four metrics; Wealthiest Fans, Most College Students, Most Hispanic Fans, and Most Millennial Fans. Americans were a bit more likely to identify as sports fans from 2000 through 2004 (averaging 61%) than they have been since 2004 (58%). Find out the 2018-2019 attendance numbers for every NBA team. I don’t think anyone would disagree that sports viewership is strong, even with people changing how they watch sports. Last week, Echo Fox’s League of Legends Championship Series (LCS) slot sold for $30.25 million. But I’m talking about sports fans and sports viewership today because the tens of millions of sports fans who attend professional games and the hundreds of millions of sports fans who watch them are buying experiences that can serve as great opportunities for you to boost your brand’s visibility. NCAA DI Women’s Basketball Student-Athlete Engagement Group formed; Top 30 honorees named for 2020 NCAA Woman of the Year Award; DI Council approves moving fall championships to the spring In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. Some of my earliest memories include eating peanuts and listening to the baseball game with my grandpa… which he did a lot back in the day. The average sports fan isn’t wealthy. According to Statista, home games for the Dallas Cowboys were the MOST attended games in 2016 with a total of 740,318 spectators passing through the gates at an average of 92,539 fans per game. The list is almost exclusively stadium field and indoor arena ball sports. It is also largely viewed as the most family oriented sport. Another similarity all professional sports share is that are facing the same challenges that symphonies, luxury brands, and broadcast television are facing - their core customer is aging up. 62% MALE FOOTBALL FANS 38% FEMALE WOMEN‘S FOOTBALL FANS 54% MALE 46% FEMALE 15% 28% 20% 18% Of ages 16–24 Of ages 25–34 Of ages 35–44 Niko Rivera signed up 2019-08-15 12:39:43 -0400. The album features guest appearances from Ricky Martin, Ozuna, Nicky Jam, Zion & Lennox, Madonna, Sech, Ty Dolla Sign, Chencho, and Farina.In order to promote the album, Maluma went on the 11:11 World Tour in 2019. This is an interesting pattern. The NBA finals generates more than 26 million tweets over the course of at least 4 games. The Giants were […] They aren’t living in poverty either. People Insights Audiences Conversations Media Planning & Buying. Share to Twitter. The NBA and MLB tie for the minimal measure of sexual orientation uniformity, with 30% of their fan base being female. ESports history starts back in the 70s– but we’re not going to talk about those years – Our history will start with the invention of the internet and the launch of online multiplayer games, which is when competitive gam… TTEN TV See all. Entertainment 03-05-2019. The score for gender hiring practices was 76%, an increase of two percentage points from the score achieved in the 2018 report card. This is an interesting pattern. But in the case of sports deals, it’s important to consider the passion of the fan base. I am a hockey fan. Fans of Major League Baseball are reportedly the most family-oriented fan group of the five major professional sports in the U.S. L’immense défi de Messi en Italie ? In fact, revenues will reach an impressive $1.1 billion in 2019, a year-on-year growth of +26.7%. Not surprisingly, golf's fans have the highest share of seniors. And NHL Finals. People around the world love watching, interacting with, and even playing sports on a regular basis. Nearly 170 million people -- 167.9 million age 12 or older -- call themselves MLB fans today, more now than at any point in the past 25 years, per SSRS/Luker's Trends Sports Poll research. The results became public early in May. NBA Finals. NCAA DI Women’s Basketball Student-Athlete Engagement Group formed; Top 30 honorees named for 2020 NCAA Woman of the Year Award; DI Council approves moving fall championships to the spring Around the world, people are increasingly watching sports … Esports Demographics – Who’s Your Average Player/Fan? Your favorite sport can describe you more accurately than you may believe. But overall viewership is down. Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans By newsroom on January 18, 2019 Comments Off on Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans. Share to Facebook Share with Email. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. 62% of NBA fans are in the 18-54 age demographic. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. Not surprisingly, golf's fans have the highest share of seniors. NASCAR has the fewest fans making more than $100k per year, with just 14% of the fan base at this income level. Yet compared to the rest of the world, US sports fans are a small percentage of the demographics. Top leagues in weekly attendance includes speedway sports. One in three hockey fans are between the ages of 18 and 34 years old. Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. Weymouth Wales v. Ellerton Air Date: December 1st, 2019. Not a huge surprise, right? Black. The MLB is the second most popular professional sports league after the NFL. Are you working with influencers yet? Many people love to watch and comment on the games they enjoy. Giving fans a tailor-made fan experience is no easy feat when fan bases are made up of a diverse range of demographics. And 19% of Americans aged 18+ participate in fantasy sports. Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. In the United States, sports fans primarily watch 7 professional sports on a regular basis. Nearly half of all NFL fans are women (47 percent) and almost one in three NFL fans fall between the ages of 18 and 34 years of age. I believe it. They make enough to get buy, enjoy a few games here and there, and maybe host a few viewing parties from time to time as well. I think the thing that I found most interesting about the hockey crowd is they are described as tribal and even communal during games. PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign? Roubaix comptera à cette date 96 953 habitants. The Changing Profile of Sports Fans Around The World Learn who considers themselves sports fans, and how they are multi-screening during games. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. Because my husband drove us from Atlanta to Dallas to attend a Cowboys home game last year.  The following points should be considered: In some cases the figures listed are for main season games only. Each fan of a professional sport has some unique characteristics within their demographic that is important to know. First published in 1997,this is RKMA’s 18th assessment of the U.S. sports business and our mostcomprehensive assessment of the sports business ever. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. So, thinking about him, it totally makes sense to me that baseball fans prefer to watch the games on regional networks. Our team wanted to further understand: who exactly is watching? How might an analyst value similar deals (naming rights, sponsorships, etc…) related to the Clippers and Lakers. Home » Statistics » 20 Intriguing Demographics of Sports Fans. 37% of sports fans who watch NASCAR on a regular basis are women, making this sport the highest in terms of gender equality. Going gray: Sports TV viewers skew older Study: Nearly all sports see quick rise in average age of TV viewers as younger fans shift to digital platforms By John Lombardo and David Broughton, Staff Writers June 5, 2017. SPORTS MARKETING 2018-2019 18th edition | September 2017 | 584 pages | ISBN# 9781577832551 Published by Richard K. Miller & Associates (RKMA) 2413 Main Street, Suite 331, Miramar, FL 33025 | (888) 928-7562 | www.rkma.com PART I: THE U.S. SPORTS MARKET 1 MARKET SUMMARY 1.1 Annual Revenue 1.2 Professional and Collegiate Sports 1.3 Economic Impact 2 SPORTS FANS 2.1 Overall Profile of Sports … Both teams play in the same city so there is little difference in market related factors. MLS caters to the overall poorest income demographics for US sports fans, with 37% of the total fan base making $40k or less during the average year. By and large, the people who self-identify as fans of the NFL, NHL, NBA, MLB, and MLS are middle class men and women who have disposable income to spend across multiple verticals (and they do spend). Why? Fan engagement in the game is at an all-time high, due, in part, to the myriad of vehicles in which fans may interact with the sport. No, we are not from Texas. CONTENTS. But the needle is moving in a very specific way for young sports fans. NOT because fewer people are watching the games. Do you know that 73 percent of American men and 55 percent of American women watch NFL games on television? Hey! It is also largely viewed as the most family oriented sport. Sports fans share in the U.S. as of October 2020, by age group; Share of sports fans in the U.S. as of October 2020, by ethnicity; NFL: attendance at NFL Mexico Game 2016-2019 2019: A Momentous Year for Esports as the Market Surpasses $1 Billion. The average Major League Baseball fan is 53 years old; only 29 percent of MLB fans are between the ages of 18 and 34. To be clear, I didn’t say we attended a game when the Cowboys played the Falcons in Atlanta two months later, 30 miles from our house. Do you find yourself screaming at the TV when watching your favorite sport? Editor’s note: This story is revised from the print edition. That’s in addition to what we spent on travel, food, drinks, and random family fun. In 2013, NFL games accounted for 34 out of the 35 most-watched television shows in the Fall season. The average NBA TV viewer is 37 years old while the average game attendee is about the same age - 36 years old. Men, Upper-Income Most Likely to Identify as Sports Fans A majority of U.S. adults in each major demographic subgroup say they are sports fans. In April, the WNBA announced a multi-year partnership with CBS Sports Network. Topics. Asian/Native Hawaiian/Pacific Islander. From: USA Today We ran reports on the Red Sox (@redsox), the Giants (@SFGiants), and the Cubs (@cubs) to see how our metrics compared. In terms of income, we see the “sweet spot” for interest for online users with a household income between $75-$100k (10% more … I read an article in the Washington Post that said team affiliation is more important to fans than social groups, professional affiliations, and even religious affiliations. 2019: A Momentous Year for Esports as the Market Surpasses $1 Billion. Meet the Female Esports Fan. An aging fan base is a concern for the future if fans are aging out of attending games. The Super Bowl for the NFL generates only 600,000 fewer tweets in just one game. Share on Facebook Follow on Facebook Add to Google+ Connect on Linked in Subscribe by Email Print This Post. Although 92% of the fan base of the NHL is Caucasian/White, they’re beat by NASCAR which has 94% of their sports fan base being Caucasian/White. While we don’t have historical sports betting participation numbers, the fantasy sports number has grown 6% from 2014 (when 13% of Americans aged 18+ participated). Sign in with Facebook, Twitter or email. However contrasted with whatever remains of the world, US sports fans are a little rate of the demographics. Sports Marketing 2018-2019 is a comprehensive analysis of spectator sports, sportsmedia, professional sports franchises, and sports marketing. Or click below to call Demographics; Digital; Entertainment; CPG, FMCG & Retail; Innovation; Markets and Finances; Media; Perspectives ; Meet the Female Esports Fan. We showed up in full Cowboys gear and even shelled out a few hundred bucks on more branded gear (fishing hats, baseball caps, tees, shorts, foam finger) while we were in Dallas. Think of Major League Soccer fans as the departure from the norm. Surprisingly, Nascar's audience has the highest share of women. Boomers, Gen X, Millennials, Gen Alpha: What Makes Them Buy? 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