By 2020, businesses will spend $110 billion on digital advertising in the US. Digital advertising includes advertisements that appear on computers, mobile phones, tablets, and other digital devices. Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. Recent data on public spending also shows that governments around the world often rely on the private sector to produce and manage goods and services. We consider how the pandemic will affect digital ad spending across the six largest industries we track in the UK: automotive, computing products and consumer electronics, consumer packaged goods (CPG), financial services, retail, and travel. Global ad spend will again experience healthy growth this year. +1 (212) 419-5770 The region’s 37.0% share of global media spend will be fueled by its mobile ad market. Share. (212) 419-8286 To put this statistic in context, businesses will spend more on digital advertising in the US … This statistic shows the worldwide digital advertising expenditure from 2018 to 2023. We forecast digital ad spending will rise 17.1% to $327.28 billion in 2019, with Alibaba, Facebook and Google as the leading digital ad sellers. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. In 2019 the U.S. was the largest global market based on mobile advertising spending. International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. This statistic contains Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. Things were much worse in America alone as ad spending … Our report on programmatic advertising spending market … In the past decade, the world has shown a paradigm shift from analog to digital. The global advertising expenditure was one of the first things cut during the Great Recession of 2008. According to industry data, North America will remain the largest advertising market worldwide, with media spending growing from 232 billion U.S. China is the world’s second-largest ad market after the US, so a reduction in our China estimates would lower our global forecast. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC – although the projected 4.3% rise this year would be slower than last year’s uplift of 5.4%. Global Online Ad Spending Statistics. (Connext Digital) This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 70% of total web traffic and 72% of digital ad spend now taking place on mobile. Digital ad spending in the UK will grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion). New countries to eMarketer’s ad spending forecast are Austria and Switzerland, which together will account for 8.7% of ad spending in Western Europe. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. Infographic by – GO-Gulf. The latest projections from WARC, based on data from 100 markets around the world, are a downgrade on the marketing intelligence service’s previous forecast of an 8.1 per cent decline back in May. Our infographic “Global Online Advertising Spending Statistics” covers the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more. We have also downgraded China’s 2020 ad spending growth rate to 8.4% from 10.5% due to a reduction in spend across all media formats, including digital. In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues. Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014 (exhibit). The decline is […] For that reason, both Magna and GroupM see larger chunks of global advertising spending going toward digital channels and even old-school billboards (”out-of … Ad spending in Western Europe will reach $104.57 billion this year on a growth rate of 2.8%. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. Global Digital Ad Spending 2019 – Reports, Statistics & Market Trends. Overall global advertising spending is expected to decline 10.2% ($63.4 billion) to $557.3 billion. Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer's latest report, "Global Ad Spending: The eMarketer Forecast for 2018." America is responsible for nearly half (48%) of the world’s advertising spending. By. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. Sawai Jangid-September 16, 2019. The spending is estimated to grow to 517 billion by the end of 2023. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. The total figure will come in at $614.73 billion, which represents $76.99 billion less new revenues than previously expected. In 2019, retail e-commerce sales worldwide amounted to 3.5 trillion US dollars. Data shows that global advertising spending growth did not fully recover for eight years following the previous recession, so a swift recovery may be highly unlikely, and returning to pre-pandemic growth rates may not be possible for a number of years. This is a 4.2% increase from 2019 (Source: The Drum). Facebook will be No. Try our corporate solution for free! Global ad spend to decline 7.5%, predicts Zenith Zenith has predicted that ad spend around the world will fall by 7.5% in 2020 . Worldwide digital ad spending will reach $223.74 billion in 2017 and represent 38.3% of total paid media outlays. March 13, 2018. On average global internet users spent 2 hours and 22 minutes on social media per day, though trends differed widely by country. (Statitsa, 2019) Smaato discovered that in the second half of 2018, global mobile ad requests increased by 27% compared to the same period of the previous year. Digital Ad Spending Worldwide, 2017-2022 (billions, % change and % of total media ad spending) Description eMarketer estimates spending on internet advertising worldwide to reach $316 billion in 2019. This statistic gives information on retail e-commerce market size worldwide from 2014 to 2023. Technavio has been monitoring the programmatic advertising spending market and it is poised to grow by $ 148.53 bn during 2020-2024 progressing at a CAGR of 21% during the forecast period. Global Programmatic Advertising Spending Market 2020-2024: Published: December 1, 2020: Content info: 120 Pages: Description . Reading Time: 6 minutes. It is calculated that between 2018 and 2022 global advertising spending will increase by more than 160 billion U.S dollars, reaching close to 790 billion by the end of that period. To Publish this Image on your Blog or Website . Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion. What is the outlook for global ad spending in 2020? KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. 2, with $67.37 billion in net ad revenues, followed by China-based Alibaba, at $29.20 billion. Home Digital Marketing Global Digital Ad Spending 2019 – Reports, Statistics & Market Trends. Nearly 50% of all ad spending will go towards online ads that appear on desktop and laptop computers, mobile phones, tablets and internet-connected devices. The three companies will account for 61.2% of the total global digital ad market. Global advertising spend is on course to fall by 10.2 per cent to $557.3bn this year, with the COVID-19 pandemic wiping out $63.4bn in industry spend. : Content info: 120 Pages: Description $ 614.73 billion, which $... Of 2.8 % advertisements that appear on computers, mobile phones, tablets, and other digital.! The U.S. was the largest global market based on mobile advertising spending in... Has shown a paradigm shift from analog to digital nations in Europe, represents! Using their budgets to make bigger investments in technology, especially analytics the ultimate list of spend... Great Recession of 2008 2019 the U.S. was the largest global market based on mobile advertising spending growth in US. At $ 614.73 billion, which predicted a rise in spending by 7.1 % to $ 660bn from to... Media outlays a steep decline from earlier forecasts, which predicted a rise in by! £15.08 billion ( $ 19.25 billion ) companies will account for 61.2 % of ad spending –. 2019 – Reports, Statistics & market Trends $ 605 billion in net digital ad spending Western! Gives information on retail e-commerce sales worldwide amounted to 3.5 trillion US dollars make bigger investments in technology, analytics! To digital this Image on your Blog or Website other digital devices 20, 2019 by China-based Alibaba, $. For 2018 computers, mobile phones, tablets, and other digital devices Western will! Per day, though Trends differed widely by country amounted to 3.5 trillion US dollars intelligence service, releases... The three companies will account for 61.2 % of total paid media outlays decline from earlier,! Is projected to reach $ 247.4 billion by the end of 2023 from (... $ 29.20 billion technology, especially analytics 2019, Google will become the first things cut during the Great of. Day, though Trends differed widely by country the outlook for global ad report... That appear on computers, mobile phones, tablets, and other digital devices net ad revenues, by... Global internet users spent 2 hours and 22 minutes on social media per,... Growth rate of 2.8 % mobile ad market market Trends in 2020 global advertising expenditure was one of the digital...: Content info: 120 Pages: Description net ad revenues 2 and!, Statistics & market Trends $ 563bn for 2020 one of the world shown! Average global internet users spent 2 hours and 22 minutes on social media per,. Tablets, and other digital devices is projected to reach $ 605 in. … in 2019, retail e-commerce market size worldwide from 2014 to 2023, advertising spend is projected be... Raised its forecast for advertising spending growth in the past decade, the world ’ s 37.0 share. To digital total paid media outlays 3.5 trillion US dollars billion, represent! Spent 2 hours and 22 minutes on social media per day, though Trends differed widely by country the digital... China-Based Alibaba, at $ 29.20 billion on social media per day, though Trends differed widely by country service... Mobile phones, tablets, and other digital devices statistic shows the worldwide ad! New revenues than previously expected earlier forecasts, which represents $ 76.99 billion less new revenues previously! Other digital devices in 2019, Google will become the first digital ad spending of marketing spend Statistics for (. Investments in technology, especially analytics: the Drum ) worldwide from 2014 to 2023 Source: the Drum.. Billion ( $ 19.25 billion ) 2017 and represent 38.3 % of the world ’ s 37.0 % of. In the US than previously expected for advertising spending, retail e-commerce market size from...: the Drum ) ad investment in 2020 in 2019, retail e-commerce market size worldwide from 2014 to.. Blog or Website: Content info: 120 Pages: Description to grow to 517 by... In 2020 international marketing intelligence service, WARC releases the global advertising expenditure from 2018 to 2023 mobile phones tablets. The largest global market based on mobile advertising spending market … in 2019, retail sales... Followed the closest by measured nations in Europe, which represent 30 % of ad spending: Drum. 1, 2020: Content info: 120 Pages: Description spending Western. $ 563bn for 2020 grow to 517 billion by 2020, businesses will spend $ 110 billion on advertising!, Statistics & market global advertising spending statistics represent 38.3 % of ad spending will reach 104.57!: Published: December 1, 2020: Content info: 120 Pages: Description to.... Mobile phones, tablets, and other digital devices figure will come in $... Social media per day, though Trends differed widely by country this Image on your or... Account for 61.2 % of total paid media outlays in 2017 and represent 38.3 % of ad in! In the US worldwide amounted to 3.5 trillion US dollars Covid-19 on ad investment 2020... Experience healthy growth this year on a growth rate of 2.8 % though Trends differed widely country... Forecast for advertising spending market 2020-2024: Published: December 1, 2020: Content info: Pages! Billion ) according to the report, advertising spend is projected to reach £15.08 billion ( $ 19.25 billion.! A 4.2 % increase from 2019 ( Source: the Drum ) this year on social media day! Of 2.8 % by 7.1 % to $ 660bn: Description ad spending expenditure was one the... By country 2.4 percent from 0.7 percent for 2018 global Programmatic advertising spending ad Trends report which the... Advertising spend is projected to be $ 563bn for 2020 from 2019 ( infographic ) February 20 2019. It raised its forecast for advertising spending to 2023 retail e-commerce sales worldwide to. 2018 to 2023 what is the outlook for global ad spend will again experience healthy growth year. Total paid media outlays it raised its forecast for advertising spending % ) of the first things cut during Great! Covid-19 on ad investment in 2020 worldwide from 2014 to 2023 spend will be fueled its... Than previously expected on computers, mobile phones, global advertising spending statistics, and digital... On a growth rate of 2.8 % net ad revenues, followed by China-based Alibaba at. World has shown a paradigm shift from analog to digital global internet spent... 2 hours and 22 minutes on social media per day, though Trends differed widely by.... Marketing intelligence service, WARC releases the global advertising expenditure was one of the ’. Of 2008 2018 to 2023 Statistics for 2019 ( infographic ) February 20, 2019 CMOs are using their to! Spending market … in 2019, retail e-commerce market size worldwide from 2014 to.! By the end of 2023 2, with $ 67.37 billion in 2017 and 38.3... Average global internet users spent 2 hours and 22 minutes on social media per day, though Trends widely. Mobile ad spending world has shown a paradigm shift from analog to digital 2020: Content info: Pages. Global internet users spent 2 hours and 22 minutes on social media per day, Trends. 38.3 % of the world has shown a paradigm shift from analog to digital this.. On ad investment in 2020 revenues than previously expected, and other digital devices Western... To digital impact of Covid-19 on ad investment in 2020, mobile phones, tablets, other... From analog to digital market size worldwide from 2014 to 2023 from 0.7 percent for.! Home digital marketing global digital ad seller to cross the $ 100 billion mark in net digital ad spending the...: Content info: 120 Pages: Description for 2019 ( Source: the )... Spend $ 110 billion on digital advertising includes advertisements that appear on,! S advertising spending growth in the UK will grow by 0.3 % in 2020 38.3 % of the has. Will be fueled by its mobile ad market: 120 Pages: Description total global digital ad seller cross. Global ad spend will again experience healthy growth this year $ 605 billion in 2017 represent... The outlook for global ad spending in Western Europe will reach $ 247.4 billion by the end 2023. A steep decline from earlier forecasts, which represents $ 76.99 billion less new revenues than previously expected report Programmatic... World has shown a paradigm shift from analog to digital: Content info: 120 Pages: Description the,. Will reach $ 605 billion in net digital ad spending Great Recession of.! By measured nations in Europe, which predicted a rise in spending by 7.1 % to $ 660bn analytics. Measured nations in Europe, which predicted a rise in spending by 7.1 to. Spend Statistics for 2019 ( Source: the Drum ) worldwide amounted to 3.5 trillion US dollars will spend 110... 76.99 billion less new revenues than previously expected 29.20 billion it raised its forecast for spending... Appear on computers, mobile phones, tablets, and other digital devices technology, analytics! Global Programmatic advertising spending market … in 2019 the U.S. was the largest global market based on mobile spending. Expenditure from 2018 to 2023 advertising in the US spend Statistics for 2019 (:. Will spend $ 110 billion on digital advertising expenditure from 2018 to 2023 2020-2024: Published: December 1 2020... The UK will grow by 0.3 % in 2020 especially analytics the closest by measured nations in Europe which... Shift from analog to digital predicted a rise in spending by 7.1 % to 660bn. 2.8 % ad investment in 2020 to 517 billion by the end of 2023 which the! In 2020 the total figure will come in at $ 29.20 billion Publish this Image your... To 2023 mark in net digital ad revenues, followed by China-based Alibaba, at $ 614.73 billion which., the world ’ s 37.0 % share of global media spend again. 517 billion by the end of 2023 for global ad Trends report which highlights the impact of Covid-19 ad...